Lacoste is a fashion brand deeply rooted in sport. The first polo was invented by the French tennis player Rene Lacoste in 1933. With a crocodile as its logo, Lacoste is the symbol of French elegance: a mix of effortless style which perfectly fits with being a free mind. Tenacity, fair-play, daring and the willingness to play collectively define the Lacoste spirit today.